Head of Communications and External Affairs

Full Time
Posted 5 days ago

About Reall

We are building a home for human potential.
We are an innovator and investor in affordable homes.

We develop, refine and share innovative housing models that unlock the political will, capital investment and end-user finance needed to create the conditions for hard-working families to secure their own home. We do this because affordable homes not only provide a fundamental human right, they unleash unimaginable human potential to shape a future of gender parity, climate resilience, clean water and air, renewable energy and socio-economic justice.
We believe that the best way to realise this future is by working in open collaboration using an open-source approach, so that the best ideas can be adapted and adopted around the world.
This enables functioning housing markets to be developed at greater speed and scale and means that together, we don’t just construct houses, we build a home for human potential.

We’ve been at the forefront of affordable housing for over 30 years.
Originally operating as Homeless International we started way back in 1989 as an NGO dedicated to the alleviation of housing poverty in the developing world. A pioneering approach to aid finance saw us devise ground-breaking projects, like the CLIFF (Community-Led Infrastructure Finance Facility) programme. These initiatives led to deeper market participation and in 2014 we became Reall, a social enterprise and limited company committed to leveraging capital finance to invest in affordable housing.

As of 2019, our 30th year of operation, we have widened our remit. Now our goal is to put a roof over humanity by building the affordable homes movement.

The Role and Key Responsibilities

The Head of Communications and External Affairs will plan, develop, implement, and manage an integrated communications strategy to support Reall’s vision to transform the affordable homes market.

  • Oversee the development and implementation of the marketing and communications strategy across all platforms including brand marketing, internal communications, media and public relations, marketing, digital and social media and production of materials.
  • Lead on copy writing and production of all marketing materials and key publications.
  • Provide high quality, relevant information and tools to empower Reall staff to communicate confidently and effectively with all stakeholders, boost the organisation’s profile and support fundraising activity.
  • Act as a ‘brand guardian’ ensuring brand guidelines are up to date and there is consistency across all internal and external communications.
  • Take responsibility for the development and management of the Reall website and social media accounts, including generating content, making improvements to functionality, maximising its potential and monitoring its performance.
  • Monitor trends and research opportunities within the sector and provide insight into the wider sector and communications landscape.
  • Develop a comprehensive understanding of stakeholder needs regarding communications
  • Identify and shape Reall’s presence and participation in sector events, conferences and awards including leading on Reall’s own investor forum and partner network events.
  • Manage, coach and develop direct reports.
  • Effectively manage the Communications budget, including the setting and monitoring of expenditure and analyse return on investment of promotional opportunities.
  • Develop relationships with key media and sector influencers to grow coverage and brand profile, ensuring the right messages reach the right audiences and trigger the desired outcomes.
  • Ensure external queries are handled efficiently and effectively.

Person Specification

Essential

  • Outstanding written and oral communication skills across a range of formats
  • Excellent project management, logistics and customer relations skills
  • Excellent organisational skills and attention to detail
  • Strong verbal and visual presentation skills
  • Effective knowledge of CRM and database management
  • Experience of PR and media principles and landscape
  • Budget management and financial literacy
  • Experience in managing people, both directly and indirectly, to deliver against objectives

Desirable

  • Strong competency with WordPress and Adobe Creative Cloud Suit
  • Understanding of impact investment and grant-making sectors

Personal Qualities

  • Great communicator
  • Learning attitude
  • Constructive, flexible and helpful
  • Conscientious and responsible
  • Able to work with minimal supervision and use initiative
  • Creative and optimistic
  • Agile and easily adapts to change
  • Strong team player
  • Culturally sensitive
  • Innovative and entrepreneurial
  • Works well under pressure
  • Able to prioritise own workload and to see a task through from start to finish

Qualifications

  • A relevant degree or professional qualification.
  • A minimum of 5 years’ relevant experience within a marketing, sales, or fundraising management role in a charity, not-for-profit, social enterprise, or commercial organisation.

Job Features

LocationCoventry, UK
Closing Date7th July
SalaryCompetitive

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Job Features

LocationCoventry, UK
Closing Date7th July
SalaryCompetitive

Apply Online

Thibaut Mills

Director - Europe

head-mea-reall@oxfordhr.co.uk